Poltu Quatu, a small village in northeastern Sardinia, is a burst of color. Intense blues blend with the sea, greens recall Mediterranean vegetation and terracotta evokes the warmth of the Sardinian soil. At first glance, it’s like looking at a palette that lingers in your memory like a vibrant mosaic, a visual symbol of the lively Sardinian spirit.
From this explosion of color, the W Sardinia uniforms were born, designed to interpret the energy of the place and the bold spirit of the W brand.
The selected palette features striking colors: deep blues, aqua greens and corals evoking the sea. The exclusively designed graphic patterns transform the lightweight fabrics into narrative surfaces: the patterns are painted with stylized faces and geometric shapes, becoming symbols of a contemporary Sardinia, capable of combining tradition with a more international vision.
The uniforms, an extension of the surrounding landscape, feature lines that match the color palette: fluid yet bold, light yet dynamic, designed to move naturally without sacrificing a strong aesthetic, perfect for a luxurious seaside setting. The structured jackets and long dresses, ideal as receptionist uniforms, are enhanced by clean cuts and defined silhouettes, consistent with the urban-chic style that distinguishes the W Hotels. Each uniform thus becomes an iconic piece, capable of expressing personality while simultaneously blending with the property’s identity.
This project stands out for its mix of functionality and glamour, celebrating a Mediterranean energy translated into fashion. It doesn’t simply evoke the sea or landscapes, but reinvents them through graphic designs, vibrant colors and unique details. With these uniforms, Maurel has captured the vibrant soul of Poltu Quatu, bringing it back to guests and those who welcome them.
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