The sea of Alassio has the power to linger in memory. The landscape is evocative, characterized by gentle waves breaking on the shore, pink sunsets reflected on the water and the peculiar presence of Gallinara Island, a natural work of art in the form of a turtle. Everything is enhanced by the lively atmosphere of a destination defined by summer and hospitality. The Grand Hotel Alassio Beach & Spa Resort is the symbol of fresh and authentic Mediterranean elegance, proving that seaside tradition can be combined with modernity.
The palette we have carefully selected to convey this energy speaks the language of the sea. We privileged the sandy white color combined with vibrant prints in shades of blue, rich with marine motifs – corals, stars, shells – transforming the uniform into a narrative fabric. Each design becomes a detail that evokes Mediterranean life and its timeless imagery.
The uniforms, light and comfortable but with a vibrant identity, were designed to reflect the dynamic spirit of the hotel and the town. Freedom of movement for staff is guaranteed by flowing lines and soft, light fabrics such as linen, while the marine print adds uniqueness and character. The overall effect is one of relaxed elegance, perfect for the Riviera climate and for a hospitality that aims to be refined but never distant.
Maurel could transform the energy of a young, vibrant, and lively Mediterranean, perfectly represented from The Grand Hotel Alassio, into a custumed project, accompanying guests and staff on an unforgettable journey.
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