Versilia is a guardian of an elegance born of its light: the allure of the sea, the endless beaches that turn golden at sunset, the fragrant pine forests of summer. The Augustus Hotel & Resort in Forte dei Marmi leaves everyone who stays there with the memory of a place where coastal relaxation transforms hospitality into a visual and sensory experience, complemented by sophisticated style.
We chose to translate this identity into a palette that reflects the colors of the landscape: the beach and the Mediterranean warmth are represented by natural, sandy tones, recreating a sense of continuity between the interior and exterior. This neutral base is complemented by a signature red color, used on buttons and accessories: a bold detail capable of breaking up the sobriety with energy and modernity, almost as if it were a fashion-forward accent within a classic wardrobe.
Tailoring and comfort were at the basis of the creation of the uniforms. The rigor and elegance of Italian style, represented by the classic double-breasted jacket, are lightened by the use of soft, breathable fabrics, while clean lines and balanced proportions ensure ease of movement. Each piece perfectly expresses the balance between formality and coolness, accurately capturing the spirit of the resort: refined, yet informal and welcoming.
In this project, coastal elegance is reinterpreted in a contemporary key, with the red detail becoming a distinctive feature and visual memory. The development of these uniforms allowed Maurel to preserve the essence of Forte dei Marmi and transform it into a truly wearable experience: a tale of hospitality that celebrates the sea, the light, and the iconic style of Versilia.
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