Positano is unforgettable. Every visit to the Treville hotel feels like returning to a memory already lived: the deep sea meeting the sky, the vibrant colors of the bougainvillea, the white and ochre profiles of the houses clinging to the rock. It is a place that offers authentic emotions, capable of remaining imprinted like photographs of the soul. From these inspirations, our project was born—a work that gathers atmospheres, materials and details as if in a travel notebook.
Treville is a residence that constantly dialogues with nature. The light reflecting on the water, the light stone of the terraces, the citrus scent in the air: everything becomes a source of inspiration. We chose to translate this experience into a color palette of sand and earth, enriched by tone-on-tone prints that evoke the rock and its discreet elegance. Natural fabrics and warm textures completed the visual language, restoring harmony and authenticity and integrating with the landscape.
The Treville uniforms were designed to naturally accompany the daily movements of the staff. Soft and light lines, breathable fabrics and fluid proportions guarantee freedom of movement and a consistently impeccable appearance. Linen, the protagonist of the project, embodies Mediterranean freshness and expresses the idea of relaxed luxury. Each department found its own identity while maintaining coherence with the overall atmosphere of its place: a more subdued look for reception, lighter food and beverage, practical yet refined outdoor services.
This project has become a memory for us to cherish: a fragment of Positano living in the uniforms, palettes and details. It is proof of how Maurel can transform the beauty of a place into a tangible, wearable and recognizable experience. A memory that belongs to the Treville, its guest and us.
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