San Francisco is a city full of unforgettable images: the Golden Gate shrouded in fog, the steep streets and the historic buildings that tell stories from different eras. The Fitzgerald is wrapped in a suggestive charme, which celebrates American elegance with the allure of the roaring twenties, an era of jazz, velvet and theatrical atmospheres. We wanted to translate and preserve this vibrant spirit in a project capable of intertwining past and present.
The color palette arises from a refined dialogue between intensity and lightness. Bottle green is the absolute ruler, deep and authoritative, embellished with gold details that evoke prestige and brightness. Natural beige and powder blue complete the harmony, bringing with them the freshness of the Californian coast and the cosmopolitan spirit of the city. It is a combination that conveys timeless elegance, able to reflect the dual soul of The Fitzgerald: classic and yet modern.
The uniforms were designed as true statement pieces. The double-breasted coat with golden buttons is the strongest symbol of this identity: bold lines, structured silhouettes and a bearing that immediately conveys authority. Alongside this iconic piece, rich fabrics like velvet and lighter materials coexist to ensure functionality and comfort for the staff. The elegant rigor at the entrance, the casual charm in the common areas and the discreet refinement in the service zones have found their own harmony in the coherence of the uniforms.
Dressing the staff of The Fitzerald brought us back to jazz atmospheres without losing touch with the present, offering us the gift of thetrical beauty. With this project, Maurel could create a wearable elegance that now belongs to the hotel, its guests and anyone who experiences the spirit of San Francisco.
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