Arriving at Ara Maris in Sorrento means finding yourself suspended between sky and sea, with the deep blue enveloping every horizon and the light reflecting off the white facades of the houses. The feeling is that of being welcomed by the energy of the Mediterranean and its timeless freshness. This project was born as a collection of sensations, translated into materials and details capable of preserving the spirit of Sorrento.
The color palette chosen for Ara Maris is a direct tribute to the sea and sky: shades of blue and azure that evoke clarity, depth and lightness. Each color becomes a fragment of landscape, a memory to wear. Completing the image is a customized graphic pattern: a detail that links the uniforms to the hotel’s visual identity, like a discreet signature that makes them unique. In this balance between colors and motifs lies the entire essence of the Mediterranean.
The uniforms were designed to move with the same naturalness as the sea. Clean lines and comfortable cuts allow the staff to work with agility, while maintaining a sophisticated allure. The pattern becomes a distinctive element, while the lightweight fabrics ensure breathability and comfort, essential in a setting where sun and light are protagonists. The hotel’s identity is confirmed everywhere, from the reception that welcomes with elegant rigor, to the food and beverage with its touch of freshness, while the outdoor spaces reflect dynamism and modernity.
Ara Maris has left us with the distinct perception of an essential and refined Mediterranean, capable of transforming hospitality into an experience of light and color. With this project, Maurel has translated the soul of Sorrento into bespoke uniforms that become part of a broader memory, shared among the hotel, guests and anyone who has experienced the magic of Ara Maris.
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