There are places that offer silences full of meaning. The Dolomites, with their majestic peaks and meadows that turn green in summer and are dusted with snow in winter, are one of them. The mark that Aman Rosa Alpina in San Cassiano has imprinted is one of essential beauty, almost meditative, inviting calm and reflection. A philosophy we wanted to preserve and transform into a project built on the dialogue between sobriety and refinement.
This identity is perfectly reflected by the color palette we choose: warm and tactile mélange gray like mountain stone, combined with deep, elegant, and rigorous black. Two tones that converse with the alpine landscape, conveying a sense of authenticity and solidity. Warm, soft-to-the-touch but durable fabrics evoke the comfort of mountain atmospheres and fit into a design that speaks of refined functionality.
The uniforms, from receptionists to waiters, feature minimal and clean lines that reflect the Aman philosophy: an aesthetic that favors the essential and shuns any excess. Jackets with balanced proportions, sober silhouettes and discreet details give life to an image consistent with the setting. Behind the manifacture of each piece, there is a study aimed at accompanying movement naturally, ensuring practicality and comfort, yet never sacrificing an elegant bearing. In this balance, hospitality translates into a clear and recognizable visual language.
From this project we learned the lesson of a silent elegance, needing no words to tell its story. Thanks to a meticulous work, Maurel could transforme the unique character of the Dolomites and Aman Rosa Alpina into bespoke uniforms that become wearable fragments of the mountain, guardians of a hospitality that lives in balance and authenticity.
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