Lake Como is a mirror reflecting light and nature, a place that lingers in the memory for its image suspended between mountains and water. Hotel Il Sereno in Torno, with its structure immersed in the lake, transforms luxury into a language of understated elegance and bold colors, fully expressing the concept of contemporary elegance without sacrificing the power of the landscape.
The selected palette is a true visual statement: bright green symbolizes energy and modernity, a color that recalls the reflections of the vegetation on the lake, illuminating the uniform with a bold and contemporary touch. Combined with black and white, it creates a sophisticated and recognizable balance, understated yet bold in its chromatic glamour.
The uniforms are constructed with clean, essential lines, almost architectural. Their sculptural design, inspired by the hotel’s structure, transforms functional garments into modern, refined silhouettes. The use of green is not merely decorative, but an identifying element that makes each uniform recognizable and perfectly consistent with Il Sereno’s innovative character.
The entrance, dominated by the almost sculptural wooden staircase, the restaurant with its stone arches overlooking the lake, the luxurious spa: all the spaces are united by the coherence of the staff uniforms. The result of this project extolled a minimalist yet powerful luxury, blending with the natural surroundings without ever losing its intensity. With the uniforms for Il Sereno, Maurel wanted to highlight a fragment of Lake Como, transforming it into a symbol of hospitality that speaks the language of contemporary design.
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